BMW Motorrad USA offers a wide range of incentives to those who qualify for its Motorrad Appreciation Program. The Motorrad Appreciation Program is dedicated to rewarding special customers with exclusive offers.
To show our appreciation for everything the USAA provides to the Military community and their families, BMW Motorrad USA honors active USAA members by providing up to $750 off their next new BMW motorcycle.
2019 and 2020 Model Year
| BMW Model Series |
Incentive Amount |
| K–Series / S-Series |
$750 |
| F-Series / R–Series* |
$500 |
| C–Series / G-Series |
$250 |
*19MY/20MY R nine T Pure ineligible for Motorrad Appreciation Programs
Eligible Customers:
All USAA members that are P&C (Property and Casualty) eligible. One incentive per USAA member per year. USAA members require a BMW Motorrad USA Incentive Code Certificate.
Purchasers are eligible for one (1) USAA Purchase incentive during the offer’s scheduled dates (January 2, 2020 through December 31, 2020). Motorcycles purchased and reported under a name other than the eligible USAA offer applicant do not qualify. Sales documentation and claimant ID must match.
Motorcycles must be purchased through an authorized BMW Motorrad USA dealer. Dealers are responsible for complying with all applicable sales tax regulations regarding customer incentives for their state. Purchases through a 3rd party or BMW dealers outside the USA are not eligible. Motorcycles sold to brokers or not delivered to the ultimate retail purchaser by dealership employees are not eligible for sales support.
This incentive may be combined with any other monthly retail customer incentive* available at the time of purchase for a qualified model (unless specifically excluded in the incentive offer rules), which is defined as any new, previously unregistered BMW motorcycle sold between the dates of January 2, 2020 through December 31, 2020. BMW Motorrad fleet, auction or official P2 demonstrator units do not qualify.
May not be combined with other special purchase offers including BMW MOA / BMWRA / VBMWMO / BMW Car Club of America Offers, Emergency Services, MSF RiderCoachSM, MSF Basic Rider Course or BMW Group / Center Employee or Valued Vendor Purchase Offers.
BMW Motorrad USA reserves the right to make changes to the offer and/or terminate the offer at any time without prior notice. See your authorized BMW Motorrad dealer for more details.